Advertising and Sponsorship Opportunities

Spend Matters offers a variety of unique programs to help vendors, services providers, management consultants and outsourcing providers reach decision makers in the Global 2000 and middle market. Programs begin as low as $1,250 per month. Below is a selection of the programs that are available. For more details on any of the offerings below, please contact William Busch, Director of Sales wbusch@spendmatters.com or phone: (215) 508-7414.

Become a Lead Sponsor of Spend Matters (Blog)
We limit the number of Lead Sponsors on Spend Matters blog to four at any one time. Lead sponsors receive many Spend Matters benefits, including premier placement on the top-level screen of the blog. In addition to all of the benefits of Associate Sponsorship and top-level placement, Lead Sponsorship also includes Spend Matters participation in demand creation efforts, webinars, podcasts and overall marketing input and advisory. Contact William Busch for a full description of this opportunity. With the advent of our new Associate Sponsorship program, Associate Sponsors receive priority notification of availability of Lead Sponsor slots and credit of their remaining subscription toward the cost of a Lead Sponsorship. Historic average tenure for a Spend Matters lead sponsor is 15+ months.

Become an Associate Sponsor of Spend Matters (blog)
Spend Matters Associate Sponsor program is a new and powerful way to connect with the Spend Matters community. Spend Matters Associate Sponsorship goes far beyond online advertising programs. It addresses the needs of organizations that have come to Spend Matters seeking exposure to the Spend Matters community. In the past, these companies have been unable to play a direct role on the main blog homepage because of the limited number of Lead Sponsor slots available at any one time. Spend Matters Associate Sponsors will receive their name (or will be able to promote a specific campaign in a text format) immediately below the current Lead sponsors on the main blog page. This listing/promotional program can link directly to a web site of their choosing (e.g., main web page, campaign landing page). Associate Sponsors will also receive a sponsored-text link to promote thought leadership or another marketing campaign on the Spend Matters blog. In addition, Associate Sponsors will receive a listing in the Spend Matters Provider Index, a new tab available on the top of the Spend Matters homepage. Contact William Busch for a full description of this opportunity.

Advertise With Spend Matters Navigator
Spend Matters Navigator is a new type of hub or "jumping off point" for all things procurement and supply chain that gathers, indexes and structures many different types of information. It is an entirely new service designed to help practitioners, consultants, vendors and BPO providers to better research procurement, sourcing and supply chain topics. Spend Matters Navigator indexes blogs, trade publications, business publications, analyst reports, and supplier directories. Sponsorship on Spend Matters Navigator provides access to key decision-makers for those who market and sell sourcing, procurement and supply chain software and services. Moreover, it makes that connection to decision-makers when they are taking action Ñ when they are researching topics that affect their spending decisions. Spend Matters Navigator Sponsorships include logos and text advertisements (including a text link from the Spend Matters blog). In addition, sponsors have numerous other opportunities to reach the Spend Matters readership community through targeted programs. Contact William Busch for a full description of this opportunity.

Sponsor a Spend Matters Perspective
Spend Matters Perspectives provide an objective but highly readable look at the business issues driving the need for particular technologies and solutions. They take the form of a three-to-five page PDF briefing document that analyzes the need for a specific type of solution or technology, general or specific trends in the procurement and operations markets, or related topics. We author Spend Matters Perspectives in an informal business tone. The result is that they pull the reader in rather than causing them to doze off, as many industry analyst or academic reports do. Spend Matters Perspectives are not an endorsement of a solution, product or company. Rather, we have designed them to serve as a core piece of thought leadership for clients to use in sales or lead generation situations. To help promote Spend Matters Perspectives, Spend Matters Blog will provide, for a one year period following publication, a separate link to each Perspectives brief on a client's website — or a registration page on the client's website enabling the client to capture lead information. Contact us to learn more about how to become a Perspectives sponsor, for more information on the editorial calendar or to suggest a topic. Contact William Busch for a full description of this opportunity.

Sponsor Other Content and Advertise Your Event
Spend Matters Toolbox, newsletter and other content sources are also available for sponsorship. We also accept advertising for events and conferences on the main page of the blog. Contact William Busch for a full description of this type of opportunity.

Have Spend Matters Speak at Your Next Event
Spend Matters is excited to announce a formalized speakers bureau. In the past, we have collectively spoken at over hundreds of venues in many different forums in North America, Europe and Asia. We are also expert at creating and structuring thought leadership events and road shows for solutions providers. Spend Matters offers a variety of speakers based on the audience, topics and availability. How do you know if Spend Matters speakers are right for your event, training seminar, webinar or podcast? If we write about it on this blog, chances are that we'll be in a unique position to educate as well as entertain on the topic. Speakers include:

• Jason Busch - Spend Matters editor Jason Busch often speaks at industry and vendor conferences. He also frequently hosts podcasts and webinars for vendors on a variety of topics. Jason often tries to weave in technology, economics, humor and politics into his presentations.
• Lisa Reisman - Metal Miner's co-editor frequently addresses topics which include global trade, manufacturing perspectives, Lean Sourcing and metals procurement. Lisa likes to take on provocative topics and speak with a point of view!
• Brian Sommer - Brian Sommer provides speaking and training expertise in a variety of areas including procurement and ERP technology, global sourcing, negotiation. He likes to remind audiences that he went to Wharton. Wharton Texas high school, that is.

For traffic & stats and sponsorship opportunities click here: Why Spend Matters? Get the PDF