Will Apple’s Supply Chain Let it Down with the New iPad?
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The Corporate Executive Board published what they consider the top ten risks facing corporate America as of January 2010. According to me, nine of these risks have a disrupting impact on a supply chain, though some are more apparent than others. All of them can stop a supply chain from functioning as an adaptive, smooth process, supporting the organization it serves. If my thinking holds logic, the supply chain is an enterprise (corporate-wide) risk.
Why is enterprise risk important? Because the risk mentioned, as it relates to the supply chain, impacts every part of the organization that buys, stores, and transports. Applying risk management tactics to the supply chain is a solution to the disrupting risks. These tactics will yield a mobile, adaptive, and light supply chain that reacts well to changing economic conditions, blips in markets and material shortages. The key is to recognize, analyze, and anticipate risks and make plans to mitigate them.
Risk and the supply chain will be married soon. But what happens in the interim, before the marriage? Many courtships employ dancing as a way to engage each other; our first date will be a dance at the San Diego Hilton for three-plus days in April, when the ISM 95th Annual Conference provides the first opportunity for this potential couple to dance.
ISM has opened the door to this partnership by including a supply chain-risk track in its conference curriculum. Seven workshops over the course of more than three days will bring the two potential partners together. It starts on Sunday, April 25 with Kishan Khemani, a Partner in the Risk Management Practice of ATKearney, and ends on Wednesday morning with our own Jason Busch and Sherry Gordon. Attendees will be treated to workshops that provide risk tactical applications implemented by Eli Lilly's Catherine Herr; contractual-terms mitigation strategies put in place by Laurie Brooks, Chief Risk Officer for Public Service Enterprise Group, a New Jersey based electrical utility and holding company; a workshop on how to apply risk tactics to the supply chain by Don Dixon, a Director in the Risk Practice at Deloitte & Touche; and an excellent workshop provided by Jason and Sherry on understanding software, providers, and analytical tools. Mickey North-Rizza from AMR Research will define fundamental risk drivers in the supply chain, based on AMR’s research data.
Suppliers said to be at the subject of the investigation include: Yazaki (whose transliterated name sounds ironically similar to “yakuza”, the name given to organized Japanese crime syndicates), Sumitomo Electric Industries Ltd., Furukawa Electric and Denso. But the important question to ask in this case is not “who” but “how” and “why” in the context of Toyota’s overall procurement and supply management strategies.
Why do UK automotive companies want to source locally produced content? It all comes down to total cost (vs. unit cost) and reducing supply chain risk. To wit, the reasons they cited include: "the benefit of favourable exchange rates, minimising the vulnerabilities and logistical costs associated with an extended supply chain, the UK's labour flexibility and positive industrial relations, and sourcing new technology for ultra-low carbon vehicles." Labor flexibility? I'm not so sure on that one, but with an unemployment rate approaching 8% (still less than the US), perhaps UK labour is becoming more flexible than its collective-bargaining counterparts across the Atlantic.