MetalMiner, Spend Matters' sister publication focused on metals sourcing,
turned two today. Three years younger than Spend Matters, the site is nonetheless following in the virtual steps of this digital rag, quickly catching up with and overtaking established publications and media sites in its sector. Looked at from a traffic perspective compared with other procurement and sourcing blogs, MetalMiner is now the second most trafficked new media site besides Spend Matters in the sector. But our sister-publication is not gunning to capture a generic slice of the procurement and supply chain market. No, they’re going after an underserved but huge niche -- meeting the market intelligence and content needs of metals buyers, specifically.
These folks crave such things as detailed price forecasts and expert commodity analysis rather than "I told you so" alerts about price movements in one direction or another. They’re looking for edge, insight and opinion. And they're also looking for proprietary (yet free) content such as the daily global metals pricing available by registering for
MetalMiner IndX. MetalMiner provides both insight and industry color in spades from a "voice of the buyer" perspective that is lacking in traditional publications and subscription services, many of which have served as mouthpieces for producers and distributors for decades. Just as Spend Matters is written by a collection of folks with an edge, opinion and knowledge of sourcing and supply chain, MetalMiner is authored in a similar voice by metals sourcing and trading experts.
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