Dealing with Darwin -- the Increasing Importance of Innovation on Competitive Advantage

September 9, 2010 2:14 PM | Categories: Kevin Potts, ERP

Kevin Potts is the Vice President of Product Management and Marketing at Emptoris. In this guest post, he provides a perspective on how future technology will drive competitive differentiation in commoditized and globalized markets based on a recent interview with Geoffrey Moore, the author of "Dealing with Darwin -- How Great Companies Innovate at Every Phase of Their Evolution."

Two weeks ago, I was sitting at the drivethrough of a McDonald's close to work listening to the radio as I waited for my Big Mac value meal for lunch. A little known secret of mine is that when the work week gets too crazy for me, rather than eating healthy lunches, I revert back to my primal self, ordering Big Macs, downing Cokes, and lathering French fries generously with ketchup for lunch. As we move toward the final month of preparation before Emptoris Empower 2010, our eighth annual user conference, that week was no different.

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Blatant advertising disguised as an "article" helps nobody, neither the company involved nor the readership of Spend Matters.

# Posted By Sigh | 9/10/10 6:29 AM

I at first thought the same thing about this article, but upon further reflection, decided that: 1) it had enough useful thinking in it to give Kevin air time; 2) the Emptoris event is a good one (I've been multiple times; and 3) I think procurement needs more big picture analogous thinkers (e.g., Geoffrey Moore) applied to what we do that we can use in our own business cases, investment arguments, etc.

Still, point taken. Sorry you felt this way. Maybe we need to be even more careful next time.

# Posted By Jason Busch | 9/10/10 6:39 AM

Cerebral, and not helpful today on the job. Please come back Jason.

# Posted By Not this time | 9/10/10 7:39 AM

I'm back! I hear you all loud and clear on this. This feedback is invaluable as we've thought about having vendor-provided advertorials (labeled as such) on the weekends, but we're clearly not going to do this now.

Thank you for the community self-policing of what you like / don't like here :-)

# Posted By Jason Busch | 9/10/10 8:06 AM

Jason and fellow spendmatters readers – mea culpa…please accept my apologies if this post offended you. My intention was to share interesting insights/new thinking around how technology is reshaping our professional lives, not to make this an advertisement. However, after re-reading it, I can see how my comments like the last sentence could come across as an advert. Won’t happen again. Perhaps a better way for me to end it would have been to share a link to Geoffrey Moore’s latest book…so here it is http://www.dealingwithdarwin.com/

Kevin Potts
VP of Product Management and Marketing
Emptoris
http://emptorisinc.blogspot.com

# Posted By Kevin Potts | 9/10/10 1:43 PM

Kevin,

Thanks for the comment. Vendor contributions (from Emptoris) and others are always welcome here. I share some guilt with this for not taking out the editorial pen with this contribution, but I did find much of it useful. I also look forward to hearing the presentation next week.

# Posted By Jason Busch | 9/10/10 1:45 PM

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