Friday Rant: When Data Misleads and Becomes Disruptive
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Nearly everyone agrees that, until it makes its plans clear, Ariba's sourcing services business will most likely see a flat-to-declining (albeit high-margin) P&L. This is tragic given the value that I know this organization is capable of delivering relative to its competitors (as a former FreeMarkets employee, I'm certainly biased here, but I sincerely believe that this group is top notch, from both an expertise and value standpoint). Moreover, this is even more tragic because the essence of the original nucleus of this team remains largely intact. Even though there have been some moderate profile exits since the FreeMarkets years, it's been a gradual exodus. Indeed, much of the original team remains and, without question, it has some of the most efficient sourcing-services delivery arms in the world, thanks to the Six Sigma work of Kent Parker and others over the years.
First, the basics. For those who have not yet seen it, Coupa, a SaaS eProcurement vendor, this week unleashed a marketing campaign that encouraged direct comparison between its product and Ariba’s. It also has its cartoon mascot, Coupa Sam, talking smack to Ariba’s superhero, Spend Man. This is the most competitive excitement the procurement and supply chain sector has seen since Reagan Lancaster dressed up as Tom Cruise from Mission Impossible at an i2 event, rappelling down a wall and attacking manikins that represented the ERP giants and other software competitors.
I've come to believe that the fundamental challenge to Ariba's own services capabilities as well as its external partner relationships is a lack of specific identity, cohesion, and consistency. On the one hand, Ariba has one of the strongest and most expert -- not to mention one of the most efficient and profitable -- strategic sourcing groups in the world, including significant category expertise in both direct and indirect materials (and services). Ariba gained this group through its acquisition of FreeMarkets, which had built a business largely on a services-driven delivery model.
But on the other hand, Ariba has struggled to define a broader role and charter for this group almost since the day of acquisition. If you talk to some Ariba reps and channel/partner managers, this group no longer exists. "We aren't in that business anymore," is the second-hand news I've gotten from potential Ariba channel partners who recited what an Ariba business developer had told them. Despite the business development rumors of its death, however, the group is very much alive and Ariba continues to win business in this area, although 2009 was a challenging year as Ariba lost ground to key competitors such as AT Kearney Procurement Solutions.
In his new study, Seeking the New Normal in Outsourcing Delivery, Phil managed to get 1,055 outsourcing executives across customers/service providers and advisors to share their views on outsourcing and their intentions for 2010. In this rant, I'll share some of what he found, and offer up my own perspective on the situation. In Part 2, next week, I'll offer a no-holds-barred prescription for curing what holds back procurement BPO today (and how providers are just as guilty as companies when it comes to getting the sourcing/purchasing/payables outsourcing equation right).