Scenario Planning Meets Procurement
In my first job out of graduate school, I had perhaps the coolest job description any management consultant could wish for: to imagine and define potential futures for companies and industries. Obviously, there was a process behind this, but even with the constraints of working inside a defined rules set, I had an exceptionally neat job as a scenario planner. At the time, much of my work was focused on corporate strategy and planning, but I was sufficiently inspired by a number of customer situations to dig deeper on procurement and supply chain, an interest which ultimately led to a career in the market when I left the firm to join FreeMarkets. Still, scenario planning -- and scenario thinking -- has stayed with me to this day, and I remain convinced that scenarios not only have a place in the boardroom but also at the more tactical procurement and supply chain levels (even when it comes down to commodity strategy). A recent article in Procurement Leaders does a good job of explaining some of the basics of how companies can apply scenario approaches to their buy-side planning efforts.
The article (for which I was interviewed), suggests that scenario planning “offers the opportunity to test how supply chains would behave under various conditions” including “how internal pressures, such as those from finance, might affect the role, and to learn which strategies would be prudent in a given set of hitherto unforeseen circumstances.” I gave Procurement Leaders a few reasons why scenario planning is an ideal technique, including the importance of integrating risk management approaches into sourcing strategy. In this regard, scenario planning looks at what “might happen in the future rather than forecasting what should happen given, for example, given 10-15% variability.” Consider how a “traditional planning technique would [never] assume 50% volatility in the price of key commodity inputs over a 12-month period … And certainly no finance and accounting-based financial model would think to include a similar 50% demand variability for our own new customer orders. But these are precisely the types of examples that did occur in many industries following the [economic and] credit crisis."?
Beyond examining and modeling the impacts of volatility that extend beyond the norm, another reason to consider scenario planning is to understand the role of scenarios in helping prepare for truly crisis situations. A companion column in the Procurement Leaders blog discusses this in detail when it suggests how scenarios can help organizations plan for disasters, both natural and man-made. If anyone in the Spend Matters audience is ever interested in discussing the role of scenarios in procurement, please drop me a line; it’s a subject about which I’m passionate. I can help you start to think about how to incorporate scenario approaches in procurement into a range of areas including:
- Overall role and charter (e.g., savings vs. innovation vs. risk management)
- Geographic investments and exits
- Strategic orientation and approach (e.g., split of business vs. supplier consolidation/rationalization)
- Supply risk
- Intersection of procurement with other corporate initiatives
- Cost savings vs. cost avoidance
- Governance/structure
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Nice work with Procurement Leaders - they are sure to make a big splash this year.
Scenario planning is an integral part of 'advanced' sourcing and yet, unfortunately, much of this technique gets confused by a oft-misunderstood (and poorly explained) technology component of scenario planning -'sourcing optimization'. Sourcing optimization is an analytics enabler but not scenario planning – good scenario planning requires a deep and relevant understanding of the category being sourced.
Jeff Ryan and Chandler Hall (of BravoSolution) are two prominent practitioners in the use of scenario planning in sourcing. To date, their group has sourced tens of billions of dollars (Euros, Pounds, etc) while providing scenario based context to the decision process.
Scenario Planning is really useful in aligning stakeholders outside of the sourcing/procurement organization; Finance and Operations being two consistent beneficiaries of this more collaborative sourcing process. Packaging is an example of a spend category that benefits from scenario planning where Marketing, Operations, Finance and Procurement/Sourcing can collaborate in measuring the trade-offs (in hard metrics, like dollars, number of suppliers, etc) while using the trade-off analysis to build a more comprehensive business case for the decisions the team makes. Effective scenario planning allows these stakeholders to explore the costs of various risk factors (demand forecast sensitivity, supplier rationalization/incumbency, scrap risk, supply changes, freight terms) and stakeholder preferences for managing these risks.
Thanks for the mention.
In line with what you were saying Paul, I think there's a lot of misconception around what scenario planning is and does, as a technique, and what came across in looking at this area was that the only way for this to change is real examples of spend categories being able to understand costs better and the influence the larger business. That was one aspect that I think came across as a natural stumbling block - finding a tangible ROI is high on the checklist for many people.
Interesting to hear about BravoSolution's activity - I wonder what the road that led to being sufficiently convinced to invest in this technique was like?
Also, I'd be interested to hear if anyone had some strongly oppositional views - we didn't get any negative feedback on this piece, but in some ways it would be more interesting to be tackled on it in and told the idea was a load of rot, in order to know the other side of the story and why it's not more widely adopted.
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