spendmatters
 

February 03, 2012

 

The Metals Money Honey? Foxbusiness.com Features MetalMiner's Lisa Reisman

Earlier this week, my better half did an interview with Fox Business on the metals markets. While the primary audience was most certainly more of a financial crowd, the insights Lisa shared are highly applicable to metals buyers looking at where the markets are headed. Check out Lisa's insights below:



I’m hoping both Spend Matters and MetalMiner become more involved in video going forward. Whether it’s through major networks or independently -- or both -- I think video is turning into a more acceptable and useful medium for organizations to quickly come up to speed on relevant spend topics.



I would also like to see more procurement and sourcing category experts complement the sell-side Wall Street analysts as commentators on markets ranging from metals to energy to transportation to staffing/contingent labor more frequently. Lisa, along with Ariba’s Mike Petro, are two of the most eloquent speakers on metals I’ve come across (many others in the field from outside of a procurement perspective tend to be brusque and represent only a financial or producer viewpoint).

I’m sure the same holds true for other commodity market areas as well. Now, perhaps, web TV and cable business news networks will give us a chance to voice the view of those actually consuming commodities vs. simply relying on financial experts to comment on the economic and trading angles. After all, if the ISM indices, despite their flaws, are still considered one of the gold standards of economic activity, shouldn’t expert category sourcing voice be as well when it comes to individual commodities?

- Jason Busch


Commodity Edge Conference

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Comments
Owain's Gravatar Maybe you should investigate a YouTube channel similar to the Spend Management channel run by Ariba.
# Posted By Owain | 1/14/10 2:25 AM
Melissa Beuc's Gravatar Lisa, I think you did a great job and looked very polished in front of the camera.
# Posted By Melissa Beuc | 1/14/10 7:42 AM
Greg Thome's Gravatar Today show is in your future!
# Posted By Greg Thome | 1/14/10 8:35 PM
Jason Busch's Gravatar After all the feedback, I've told Lisa she should do this more often. I think the video format is great in general if you can tie these concepts to a broader audience. We'll see what 2010 brings interview wise ...

I hope Ariba, ICG Commerce and other firms with deep category expertise are reading this as well. They should consider PR strategies that leverage their category experts in front of the camera. We all should have done this a long time ago. It will be great for procurement in the end.
# Posted By Jason Busch | 1/15/10 3:48 AM
Lisa Reisman's Gravatar Thanks everyone for your kind comments. Yeah, you know I'll have to hire an agent and all. LOL.

Seriously, it is a great experience and I hope to do more of them in the future.
# Posted By Lisa Reisman | 1/15/10 2:25 PM
Lady Gaga's Gravatar You need to dress the part!

http://www.youtube.com/watch?v=prxr43n0P2M
# Posted By Lady Gaga | 2/11/10 1:12 PM
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