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February 09, 2010

 

Ketera Crashes the E-Sourcing Party – Starting at $39.99 per Month

Today, Ketera is quietly launching a new E-Sourcing product that aims to challenge the status quo in the sector with outrageously low price points and decent functionality. While I'll get to the pricing in a minute, let's just say that the cost should be a non-issue and Ketera will even accept plastic. That's right. You'll be able to pay with your credit card. The product formally replaces Ketera's partnership with Iasta (it previously re-sold a private label verison of the Iasta product). While Ketera's new, home-grown solution lacks some of the advanced features of Iasta, Ariba, BravoSolution and Emptoris such as project management and optimization, it does have a decent set of capabilities. For example, the product includes event and bid creation wizards and the ability to create and re-use templates. It also has some fairly sophisticated reverse auction capabilities such as weighting and scoring as well as a number of configurable market feedback mechanisms. Dashboards even provide specific views for different stakeholders in the process. In Ketera's words, the product has functionality that should meet the needs of "80% of the market."



Outside of pricing, what is most interesting about the product is its close ties to the Ketera Supplier Network which allows users to access over 40,000 suppliers. Granted, this number is tiny relative to the number of suppliers you can find in supplier directories, but it's a start nonetheless. At this point in time, there are no market feedback mechanisms like MFG.com to have the community rank and rate suppliers, but I suspect Ketera will get there in future releases. From a UI standpoint, the application appears easy to use. I asked for a username and password and have yet to receive one, but I did look at a number of screen shots. What will surprise people is how straightforward the application is and the relative depth of such capabilities as bid graphs and bid analysis given the price points.

So what about that pricing, you ask? Ketera is offering a choice of three plans for their Sourcing product, all of which cost less than a typical consultant would charge for a day of work. In other words, I’m guessing that cost will be a non-issue for companies that make the decision to give the product a shot. The basic plan which costs $39.99 per month for 12 months provides unlimited RFX capability and 6 reverse auctions per year. The advanced plan includes unlimited RFX capability and 12 reverse auctions per year and will set you back $59.99 per month. Or why not go for the professional plan for $99.99 per month and gain access to unlimited RFX capability and 24 reverse auctions in a year.

As I mentioned earlier in this post, I've not had a chance to play around with the tool yet. I will in the coming weeks when I'm back from vacation. I'll withhold judgment until then to see how the application stacks up to others, but given the low price-points, it's hard to imagine how companies which have yet to run reverse auctions or bring an RFX process online can go wrong by trying out Ketera's offering. What about others already using another sourcing platform or tool? I'd wait to see what Spend Matters, AMR and others have to say about it after we've reviewed the product.



- Jason Busch

Comments
What's the big deal? WhyABE is also an 80% solution, and it's free. There are other mature RFX solutions that are very inexpensive and have been successful for many years, such as E C Sourcing.

The dirty little secret with complex RFX/auction is that the devil is in the details and in the last 20% of the features -- AND you need professional services assistance to do it right. That's why the tool can be inexpensive or free, because there's plenty of money to be made on the services.
# Posted By Nobody | 8/19/08 8:40 AM
Actually, from the screen shots I've seen (different from a demo, I admit) and the feature sheet, you can't compare Why Abe to Ketera Sourcing. They are in a completely different class. Ketera Sourcing is just a lighter-weight (and potentially easier to use) version of full-featured sourcing suites. Why Abe is a simple automation tool that looks and feels like it should be free. However, I do believe that Ketera does have alternative revenue streams on their mind with the application -- just not sure that consulting is one of them. BTW ... it's my opinion that what Ketera is doing is potentially disruptive in the middle market -- and could poison the well in larger enterprise deals from a pricing standpoint as well.
# Posted By Jason Busch | 8/19/08 11:31 AM
Low price is always a way to hide something. Let's assume that 1,000 companies decided to use the Ketera product at the advanced level of $99 per month. That would drive annual revenue of about $1.2M. Allowing for typical R&D and G&A costs, that is not significant incremental revenue. The devil is always in the detail, and using lost leaders has always been a come on to somthing else. In this case pricey service offerings would be the suspect.
# Posted By Ron Southard | 8/19/08 2:29 PM
Firstly I urge you to sign up – that way you will actually get to know what we are offering. If you had signed up you would also have found out that – you can start using the solution within minutes of registration.

As to the point that we may be hiding something or charging for services later on – the solution does not require any implementation services. We leave it to our partners such as The Claro Group and others to provide consulting services around sourcing if our customers are interested.

Sourcing technology solutions have been expensive for a while now, Ketera is the first to take a step towards making sourcing affordable and easy to use.

This offer targets 80% of the market - reverse auction and eRFx capabilities that are most commonly used. The true benefits of sourcing accrue when a customer has access to a network of suppliers from within the solution – think of network effect from a community of buyers and suppliers – access to new suppliers, access to suppliers who are already transacting (screened by other buyers )etc

Once again before you imply that this offer is a way to gather revenue on services – I recommend you to try it.
# Posted By Navin kesavan | 8/25/08 1:09 PM
Hi Jason,

Wanted to know if you got the time after your vacation to evaluate the product offering from Ketera. Was thinking of evaluating myself too. Your suggestions would surely help me in firming up my decision too.

Regards,
Upendra
# Posted By upendra rabadia | 10/1/08 4:48 AM
I am going to use the application next week after setting up an account. More after the trial!
# Posted By Jason Busch | 10/2/08 6:07 AM
Oh the irony of the sourcing platforms becoming commoditized. That is after all, what is happening...
# Posted By Lisa Reisman | 10/2/08 2:43 PM
Jason,

Its clear that someone from Sourceone inc posted the first comment. You should remove "nobody" from your registration.

Dave
# Posted By Dave | 12/10/08 7:39 PM
Dave,
Sorry, but no one from Source One posted that comment.

We welcome the innovative approach to low cost tools into the marketplace. And in fact, we do not even compete against Ketera, we are in different market spaces, selling entirely different solutions.

It is true though that a tool is not a substitute for good practices, methods, and negotiation skills, therefore there is plenty of room to sell consulting services. Anything that increases awareness in the procurement space is fine by us.
# Posted By Bill Dorn | 12/11/08 5:31 AM
The Maniacs reviewed the solutions offered by Source One / Thomas Net in Part 14 of their Vendor Tour (http://blog.sourcinginnovation.com/2008/11/25/the-...), and will be reviewing the solution of Ketera in Part 20 (which hits the wire on December 30, 2008, and will be indexed here: http://blog.sourcinginnovation.com/categories/Sour...).

There's some commonality at the base-level, but they are definitely not meant to be "competing solutions".

And I have to agree with Mr. Dorn, whom the maniacs called a "Proper Gentlemen", that no one at Source One would dish on Ketera ... it's not their style. Moreover, anyone who followed the space closely could easy make the same comment ... cost-wise, it's not that big a deal when a number of vendors are offering low-cost solutions these days. The real questions are how does it stand up from a self-service perspective, how aggressive is Ketera developing and enhancing it, and how well does it serve the target market. (Which are questions the maniacs tried to answer.)
# Posted By the doctor | 12/11/08 11:12 AM
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