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May 16, 2008

 

Getting the Most Out of Conferences This Year

Over on E-Sourcing Forum, Melissa Beuc offered up her perspective last week on how to get the most out of conference season. It's a good basic primer. I agree with her premise, for example, that we need to do a better job networking. Here, Melissa suggests that you should "sit next to someone different each meal. Choose a different table after a break. Don't sit with business colleagues. Invite a speaker to talk over coffee. Collect business cards and make notes on the back so you can remember what you spoke about. Follow-up with key contacts after you get back to the office." All good pieces of advice for meeting new faces who might be of assistance immediately or down the road. But to her broader list of suggestions, I would also add a couple more.

For one, I think it is important to ask the hard questions of speakers and panelists to hear what's really on their mind. Don't hold back. Ask for examples -- you'll probably get them. Most participants are too polite when it comes to Q/A. Don't be. If a speaker thinks a subject is too subjective or reveals too much, they'll tell you. But usually you'll get an answer. Might I also suggest to conference attendees that it's OK to walk out of sessions and keynotes which aren't doing it for you and head to another session or activity. "That's rude," you might say. But trust me. You're doing the speaker a favor. When people walk out of my presentations, I try to figure out why and tweak and improve the next time around. Vote with your feet as to the value of content!

- Jason Busch

Comments
Another huge piece of advice I would give? Get familiar with at least one social networking tool/platform, and use it to keep relationships with those new contacts open-ended and growing organically. Twitter is my tool of choice, but similar results - loose ties and gradual familiarity - can be gained via other social networks as well.

Your post inspired me to finish up this one from my drafts folder. It's on using social media tools to prepare for & improve your experience at conferences. http://pistachioconsulting.com/blog/?p=220
# Posted By Laura | 5/5/08 10:34 AM
You know it's a good question when the panel of experts doesn't have an answer! :-)

And yes, I like to ask those. ;-)
# Posted By the doctor | 5/5/08 4:27 PM
Some people might call folks like us a bit rude for pushing the limit, but it's always telling when a speaker dodges hardball questions. I'd rather ask and get dodged than not make the effort ...
# Posted By Jason Busch | 5/6/08 5:26 AM
And I have a name for those that don't push the limit ... slackers ... just like I have a name for speakers that dodge questions ... pretenders. In my book, a good speaker is one that acknowledges all questions, even hard ones that they don't have an answer for. There's nothing wrong with admitting you don't have a good answer, especially if no one else has a good answer either ... but a true expert knows what she is an expert in, what she's not an expert in, isn't afraid to go over to the dead moose in the middle of the room and give it a good kick, and isn't afraid to say "I don't have a good answer to that question at this time, but your point is noted, and I will look into it / am looking in to it. Feel free to contact me later or leave your contact info and we can discuss further."

But maybe I'm expecting too much!
# Posted By the doctor | 5/6/08 7:16 AM
I will be twittering from Ariba Live and the user conferences. I am @yankeesfan70.
# Posted By David | 5/11/08 9:41 PM
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