I've been giving a lot of thought of late to the impact that sustainability and green procurement initiatives will have in a down economic climate. And here's the conclusion that I've come to. While it would be easy to dismiss green and sustainable procurement practices as a luxury for companies to invest in when times are good, I actually believe that they could help organizations to buoy their top lines and pull up from a spiraling downturn or period of contraction. Whether it's better marketing the benefits of green supplier practices to customers to spur pent-up demand or making investments in supplier development initiatives which
reduce unnecessary packaging, supplier-focused sustainability initiatives have the potential to drive sales and reduce costs. But in a down economy, the key to getting these types of initiatives launched will be proving out the business case to justify the investments in the first place.
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Jason Busch
Interesting question which is should better be asked, than ignored by all those concernded by ths topic
Our views is that potential recession would have a negative impact on a certain type of 'sustainability initatives : those which are pure hype and communication. As consumers become more cost-conscious they will be less sensitive to the 'greenwashing' marketing messages.
But overall we think difficult economic times will only reinforce true sustainability inititatives.
First because, as supply chain get fragilized, the risks associated with uncompliant environmental practices or bad social behavior will get more and more important. Mitigating those Supply Chain Risks is going to become a top priority in the coming months.
Secondly because, high commodity prices (energy, raw mats, chemicals) willl significantly improve the ROI of environmental footprint optmisation intiatives in 2008. Packaging you are right is a good example.
This is a "European" view, and we would be interested to see if this is shared on your side.
PFT
If you set the way back machine to the great sensei Genichi Taguchi and his definition of waste, it was actually a loss function to the consumer and to society - so this correlation is both understandable and natural.
Hell, even the government gets it, and that's saying something!:
http://www.epa.gov/lean/toolkit/index.htm