spendmatters
 

February 09, 2012

 

Emptoris Targets Ariba/Procuri Customers ... Only 2 Hours After the Deal News Breaks!

September 20, 2007 11:01 AM | Categories: Spend Management

Talk about marketing at Internet speed! Since the rumors of the Ariba/Procuri deal had been going around for a while -- it was largely known in the vendor world last night -- I'm not surprised that Emptoris decided to strike back with a targeted market program at Ariba and Procuri customers. But the speed with which they are doing it did surprise me. According to their response, "Emptoris is making a special offer to Procuri and Ariba customers who sign up with Emptoris in the next 90 days to receive up to a one year subscription credit, based on the remaining subscription with Procuri or Ariba." I will be talking to Emptoris late in the afternoon and look forward to sharing what I learn -- and offering up additional analysis -- tonight or tomorrow morning.

- Jason Busch

Comments (5) | Print | Send | del.icio.us | Linking Blogs | Share | Tweet

Commodity Edge Conference

TweetBacks
Comments
[Add Comment] [Subscribe to Comments]
Alex's Gravatar Unfortunately for Emptoris, it may well be that the Procuri acquisition means that Ariba has accepted the reality of a much more reasonable price point for e-sourcing software. Such an acceptance would be very positive news for customers.
# Posted By Alex | 9/20/07 10:39 AM
Observer's Gravatar Emptoris's vulturistic culture does not surprise me with this news release. Maybe they should try to come up with a program to keep their existing customers, as those seem to be moving on to other vendors...
# Posted By Observer | 9/20/07 12:25 PM
Curious's Gravatar Why would they do that? Since they typically make you pay at least $1M up front, they already have your money.
# Posted By Curious | 9/20/07 12:47 PM
SpendFool's Gravatar I love Emptoris touting their 'single platform' and its advantage over Ariba's fragmented technology stack. er, Zeborg, Intigma, ValueEdge, MindFlow, DiCarta,......"Hello, pot? yeah, this is kettle, you're black!"

oi gevalt!
# Posted By SpendFool | 9/20/07 1:10 PM
Charles Dominick, SPSM's Gravatar I love it! I'd die to know how many conversions they get.
# Posted By Charles Dominick, SPSM | 9/21/07 6:20 AM
[Add Comment]
About Us | Advertising and Sponsorships | Advisory Services | Contact Us    © 2004-2012 Azul Partners, Inc. and Spend Matters. All Rights Reserved.