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May 16, 2008

 

ISM and Others Fall Behind in Asia

Thanks in part to strong regional growth the Asia-based Global Supply Chain Council (which used to be known as the China Supply Chain Council) is booming. According to a recent press release, the five-year old group has risen to "become the largest and the most famous reputable supply chain professional organization in Asia ... representing almost 500 paid corporate members and a community of some 10,000 companies and several hundred thousand employees. the Council strives to serve its members and the general interests of the supply chain profession in Asia." Given that Asia is such a huge collection of separate markets, it's not surprising that this China-based group has been able to expand its tentacles in so many directions.

But what is noteworthy is how this organization is thumbing its nose at other industry groups. The organization's founder, Max Henry, claims that "whether they like it or not, other organizations like the Council of Supply Chain Management Professionals (CSCMP), the SCOR Supply Chain Council, The Association for Operations Management (APICS), Institute for Supply Management (ISM), The Chartered Institute of Logistics and Transport (CILT) have already lost the battle here in China ... these organizations have historically done a poor job in expanding outside their home market, and they provide very little benefits and activities and nearly no local support to leading companies operating in Asia."

Even though this is obviously the competitive posturing of one individual, I'm not surprised that all the big names have fallen flat in the race for the wild east in comparison. After all, at places like ISM, you need to submit a speaking prospectus nearly one year in advance of their annual conference. In China time, that's about ten years.

- Jason Busch

Comments
Max is right about the appeal of traditional associations being regional.

It may surprise American purchasers, but ISM isn't well-recognized in most of the world. And when was the last time you saw a job ad in the USA mentioning CIPS? CIPS is the UK-based association which I believe might be the largest purchasing association in the world in terms of membership, so our colleagues from across the pond may be bewildered by the fact that CIPS is virtually unknown in the USA. Canadian purchasers are often frustrated that USA businesses thumb their nose at anything related to the Purchasing Management Association of Canada.

But, at the same time, the Global Supply Chain Council isn't on the tip of many tongues here in the USA.

There's room for all of these organizations. Competition helps raise the bar for true service and advancement in the field.
# Posted By Charles Dominick, SPSM | 7/10/07 6:43 AM
Interesting comments but after teaching C.P.M. seminars here in China for over 3 years to hundreds of professionals from Beijing to Guangzhou, I have a somewhat different perspective. The professional certification provided by the other more recognized organizations have a significant effect here and the interest in an English based certification provides an international credibility to the holder. The new China based organization has a position but it will coexist with the much more respected international organizations. Success is not based on membership numbers which is a marketing effort but the the quality of the activities, and establishing a strong professional reputation.

Competition is not a either or decision and all have a place to build professional in the supply chain process. One group that portends to have all the answers is likely to miss the point of a real non-profit professional organization.
# Posted By Walter Buczynski | 7/11/07 7:13 AM
Walter,

Thanks for your perspective. I have a lot of respect for your views from your blogs and other commentary over the years. I think Spend Matters readers would do well to listen to your opinion here. Obviously, the Global Supply Chain Council is spouting off here from a marketing perspective. And organizational numbers are about quality, not just size. In Asia – and in any specific region – prospective members of any organization owe it to themselves to evaluate firsthand the benefits and quality of what they’re considering.
# Posted By Jason Busch | 7/11/07 7:22 AM
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