spendmatters
 

February 09, 2012

 

T - ??? for Procuri ...

In the past week, I've been able to piece together a good half dozen different data points that suggest Procuri is close to joining forces with another provider -- potentially very close. When the deal breaks, Spend Matters will be quick to analyze it. But in the meantime, for the many who asked me who the players were in this post, yes, Procuri was one that I referenced, the "one on the rise ... which [has been] since its inception." In other words, given their growth and reputation, I expect Procuri to sell for a premium. In my view, the valuation will be very important to watch given their SaaS revenue mode. If it's low (less than 3.5-4x revenue), then in general, that will be bad news for SaaS valuations across the market.

But what about the other acquisition activity that I referenced in the above-linked post? Well, we'll have to wait and see whether that deal, too, is strategic or whether it becomes a fire sale. For the sake of the (shrinking) management team and investors -- hint, hint, that I previously chided for putting $30 million in a terribly risky investment, at least in my view at the time -- let's hope it's the former. They're a tremendous number of under-used assets inside this particular vendor which will take a creative team to put to good use.

- Jason Busch


Commodity Edge Conference

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shlomo's Gravatar Curious to see if this really happens. Knowing some of the parties involved on the investment side, I really doubt that Insight, among others, would sell out for a low multiple given the growth of the Procuri. Inquiring minds are watching ...
# Posted By shlomo | 6/28/07 7:18 AM
Puzzled's Gravatar Valuation is a funny thing. In a SaaS model, a company typically doesn't lose customers over time, even though revenue may be month-to-month. Which means that revenue is not feast or famine. If sales go flat for a while, there's no crisis. Revenue just goes up predictably and linearly without dipping down.

One would think that such a model should be worth more on a valuation basis than a conventional feast or famine software sales model, because revenue is predictable and stable. As opposed to a situation where a pipeline analysis is a critical valuation factor, and where uncertainty is lurking as to whether the sales will keep going or not.

But I've talked to VCs and private equity folks about this, and they shrug their shoulders. Yes, they see my point. No, they can't see the valuation being done any differently than they've always done it.

It's exasperating. Not that I'm trying to sell our company, but I have lots of friends in the biz, and I've been curious if a working SaaS model changes anything. Bottom line, it doesn't, at least not yet. The old rules continue to apply: a random nut may pay more than 3x. Others will not.
# Posted By Puzzled | 6/28/07 8:52 AM
mo puzzled's Gravatar Puzzled, you touched on an important point. There is a perception (real or otherwise) that SaaS solutions are less "sticky" inasmuch as they are less integrated and/or less customized to specific customer need. This lack of stickiness causes investors to worry about what customer retention rate is fair to assume. Retention rate is a huge variable in the recurring revenue stream.
# Posted By mo puzzled | 6/28/07 9:15 AM
Puzzled's Gravatar Retention, schmetention. What good is shelfware? If a customer is paying -- really paying -- for the software on a monthly basis, isn't that more convincing from a retention standpoint than some big-dollar multi-year contract whose renewal is deeply uncertain?

My feeling is, if you don't like the product, let's find out quickly and let's part friends. No hard feelings. Maybe I can convince you to try it again later.

I've been on the purchasing side of the shelfware problem, and nothing pissed me off more than having some $200,000 hunk of crap lying around for a year or two that I clearly messed up buying and absolutely don't need or want, but cannot return.

Not to mention the embarrassment of having management look over my shoulder and ask me how I'm leveraging my $200,000 investment.
# Posted By Puzzled | 6/28/07 9:51 AM
mo puzzled's Gravatar Hey, I'm not arguing whether perpetual licenses vs. SaaS is good or bad. But to your point, perpetual licenses include a lot of revenue up front and high maintenance renewal rates regardless of deployed usage. SaaS revenue models are very sensitive to retention rates. 10% of a SaaS vendor's customers in a state of disuse could = 10% revenue loss, since you can turn off the payment stream quickly and easily. Good SaaS vendors work like crazy on customer care, protecting their retention rate. That sounds like a good thing, but my point is that VC's might not be comfortable weighing this variable into their valuation methods.
# Posted By mo puzzled | 6/28/07 2:38 PM
Lynne Steltzer's Gravatar Hmmmm... I'm working on evaluating Procuri vs. Verticalnet vs. Ariba vs. AT Kearney for a system for WWF. Anyone have any comments as users of any of these systems or how this rumored deal would affect my decision? We're trying to make a decision by July 10-ish.
# Posted By Lynne Steltzer | 7/3/07 11:53 AM
Anonymous's Gravatar Lynne:

It's hard to say what impact a merger or acquisition would have. You could always bypass your potential problem with all the M&A talk that's been surrounding Procuri and VerticalNet by potentially considering Iasta and Ketera instead.
# Posted By Anonymous | 7/3/07 1:38 PM
Jason Busch's Gravatar All of the choices you mention are solid ... even Verticalnet appears to be regaining some financial footing of late (which is a surprise to me). Make your decision on what you need today, not where these folks are headed. Even if someone snaps of Procuri and stops development (highlly unlikely in my book), you'll always be able to switch out to another provider in the future. The great thing about SaaS business models is they keep vendors on their toes to innovate.

You can't go wrong with any of those you bring up. But I would suggest you open your search to Iasta as well (per the previous comment). Ketera is Iasta when it comes to e-sourcing, so see how much they're charging relative to Iasta, but personally, I would go direct if the deal is as good or better given the importance of direct relationships with those actually doing the code. Also, if you're an SAP user, check out their stuff as well. Emptoris deserves consideration too, among others
# Posted By Jason Busch | 7/3/07 8:33 PM
Michael Lamoureux's Gravatar Lynne:

Are you primarily looking for sourcing, procurement, or both? If you're primarily looking for sourcing, then you're probably looking at Procuri, VerticalNet, Iasta, Emptoris, and SAP Frictionless . If you're primarily looking at procurement, then you're primarily looking at Ariba or Ketera or (maybe) AT Kearney (but I thought they were more of an outsourcing solution than a software solution). If you need a mix of both, Ketera stands out strong (because what they lack in sourcing they make up through re-selling Iasta and they have some strong procurement capabilities).

However, there's another way to break them up. And that's by price tag. Chances are, you'll see a clear segmentation into two groups ... Procuri, VerticalNet, Iasta, and Ketera in one group and Ariba, Emptoris, and AT Kearney in another. You could also break them up by true multi-tenant on-demand vs. hosted ASP, but the groups end up being more or less the same as the cost-based grouping.

And between this blog and my blog ( http://blog.sourcinginnovation.com/ ), you can probably find a couple of posts on each solution to give you some unique insights.
# Posted By Michael Lamoureux | 7/3/07 10:44 PM
Lynne Steltzer's Gravatar Thank you all who responded. Great information.
# Posted By Lynne Steltzer | 7/6/07 10:19 AM
Bryan Williams's Gravatar So much for your Procuri rumors of a sale. What happened? I heard the deal died on the vine? Was that the best oppportunity for them as far as timing and valuation?
# Posted By Bryan Williams | 7/31/07 6:19 AM
Rob Riley's Gravatar It died? I was waiting for the announcement, no wonder it never came. I am curious as to what happened, got any insight?
# Posted By Rob Riley | 7/31/07 6:47 AM
Jason Busch's Gravatar I’m not sure if the deal is dead. In fact, I suspect they’re back to evaluating their options. The sad fact is that many investors and potential suitors are not willing to pay a premium valuation for deferred SaaS revenue. In my view, Procuri is worth more than at least one of the offers that I heard was on the table because I believe that the market does not yet know how to value and look-at true SaaS business models (at least in private companies with significant deferred revenue). Will Procuri be independent in a couple of months? Probably not is my guess, especially if the overall market holds (without a huge dip on Wall Street killing public and private company valuations) and they can get the valuation up a bit (remember, this is a company whose destiny is controlled as much or more by active investors and the board than it is the management team). What does everyone else think?
# Posted By Jason Busch | 7/31/07 8:53 AM
Jack Hynes's Gravatar For the market they are in, odds are against Procuri hitting numbers that will make wall street or even SAP, Oracle, Ariba interested (on there own). So where does that leave them? I guess same place as they were 2 or 4 years ago - looking to grow through aquisitions (as long as there is enough liquidity in the markets to fund). No viable short term strategy - my opinion.
# Posted By Jack Hynes | 8/1/07 11:49 AM
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