spendmatters
 

May 16, 2012

 

Wrong or Right? Equating Supply Chain Performance with Spend Management

Sometimes the context of a press release makes me think significantly more about the topic at hand than what the marketing writer originally intended when crafting it. Perhaps that's because it's my inclination to over analyze things, but when I came across this announcement that "leading supply chains" rely on Ariba, I felt slightly uneasy seeing procurement and Spend Management metrics linked so closely with supply chain metrics. In the above-linked release, Ariba cites that a number of their customers are featured in an AMR study that examined the world's top manufacturing supply chains.

But in my view -- and I hope I'm reading this correctly -- the study looked more closely at such areas as inventory reduction which is more closely correlated with return on assets (ROA) and return on net assets (RONA) than procurement ROI or year over year cost reduction / cost avoidance scenarios which I often see as a driver of near-term EBITDA.

According to the press release, the study was "designed to identify manufacturers and retailers that exhibit superior supply chain capabilities and performance, the AMR Research Supply Chain Top 25 ranks companies across basic metrics related to execution, including return on assets, revenue growth and inventory turns. It also factors in opinions from peer companies and AMR Research staff." Given this focus, I believe that Ariba is stretching the boundaries of these two areas by equating "supply chain performance" with Spend Management prowess or returns.

The two areas -- while I admit there is overlap -- are not in the same exact bucket, at least given the way AMR defined "supply chain" for the purpose of this study. This is not a knock on AMR at all – the study is fantastic. And perhaps there is a direct or indirect relationship between companies which have the best overall supply chain performance and inventory turns / levels / etc. and those who invest in the types of procurement and sourcing solutions that Ariba offers. But the two areas are not one in the same, at least if looked at by the top level categories that AMR considered in their research.

I'm curious to hear from the Spend Matters community if you agree or disagree with my analysis here. Perhaps this gets to the question if we should really lump procurement and supply chain together as one single area. Going forward, I believe that Spend Management and supply chain management should become one. There is no question about that (and in many advanced organizations, they are combined into a single function today). But for readers of this announcement in today's world, I believe it is important to consider a couple of things. First, correlation does not imply causation if you not believe -- as do I -- that AMR's evaluation criteria are focused more on supply chain factors than Spend Management ones. And second, there is not necessarily a direct link between procurement and supply chain metrics from an internal performance management perspective in many companies today -- although their should be.

This final point is especially true considering that many sourcing and procurement strategies prioritize unit cost uber alles and that supply chain programs focused on lean, JIT, VMI, etc. could in fact be in conflict with such approaches in less mature organizations. For example, companies that factor the complete supply chain picture – including total landed cost and risk -- into global sourcing initiatives often make very different decisions that those who look for cost rabbits.

- Jason Busch


TweetBacks
Comments
Eric Strovink's Gravatar "Supply chain" as a term has become sufficiently vague to me that I find it difficult to answer the question the way you phrased it.

Nevertheless, I do think that inventory management (and aggressive re-use of inventory) can be critical in a procurement context, so I'd say it definitely belongs as part of the procurement discussion. I remember Vasuki Subbarao (now at Ariba) giving a talk a number of years ago on the savings from proper management of used PCs. It was a very compelling analysis.
# Posted By Eric Strovink | 6/27/07 7:34 AM
Paul Martyn and Greg Holt's Gravatar I think if you want to talk about sourcing/procurement as the supply chain (a la Ariba's coattailing of the AMR report) you can look to those organizations that are using sourcing tools/events to help design or analyze elements of their supply chain.

ie: Based on the costs of raw materials, manufacturing costs, packaging costs, inventory costs, and the transportation costs between all nodes...how should I design/redesign my supply chain.

That is, the sourcing excercise provides valuable insight (performance, capacity, price) and information that serves supply chain design. Several analysts (and P&G) believe strongly that suppliers can drive a significant portion (40% in some cases) of your company's innovation - being able to capture the innovative offers from suppliers during the sourcing/procurement processes AND having the ability to analyze this information is important.

One example that comes to mind is the analysis a food manufacturer considered while sourcing spices. They package a blended spice mix in the box of one of their branded products. They wanted to expose the supply tiers and align internal stakeholders (manufacturing and brand managers) during their sourcing process and approached the supplier market with the following options:

1. Supply us the spices, we blend and pouch
2. Supply us the blended spices, we pouch
3. Supply us the pouched, blended spices

Clearly, the internal 'bids' for blending and pouching were competing in this sourcing event (internal vs external). This is a simple example (suited for the comment section) of supply chain analysis included during the sourcing/procurement process. That is, the outsource/insource consideration and associated costs/quality/capacity/distribution components of the above helped drive a the supplier allocation decision.

Is this something Ariba's customers are doing? I couldn't say. Users of advanced optimization tools certainly are, as that's one of the strong points of the analysis - being able to model your "what if" scenarios to identify the cost trade offs of your decisions.
# Posted By Paul Martyn and Greg Holt | 6/27/07 11:02 AM
Lisa Reisman's Gravatar With the caveats of:
1. Not reading the AMR report
2. Not reading Ariba's press release...

I would argue that the two spend management and supply chain are inextricably linked. Smart supply chain teams "get" that because they properly analyze TCO and Total Landed Cost. I would nearly always bet on an integrated sourcing team consisting of: engineering, manufacturing, purchasing, quality and finance to make purchasing decisions than purchasing alone if for no other reason than each function represents its own interests and decisions can be made using cost benefit analysis. Moreover, companies practicing Lean Sourcing get the fact that a lower piece part price is almost never associated with a leaner operation. The measure should be lowest total enterprise cost and that only happens when you are measuring the supply chain factors...
# Posted By Lisa Reisman | 6/27/07 11:49 AM
Ammiel Kamon, SVP Marketing Emptoris's Gravatar 2 Of the 5 Marquee customers that Ariba cites, GlaxoSmithKline and Motorola in fact use Emptoris as their sourcing platform. Both of these customers have received significant industry awards and recognition due to the massive impact and supply management transformation they were able to deliver with our platform.

Claiming supply-chain wins on the basis of self-service requisitioning within these accounts is a bit of a stretch. But hey, I'm biased ;-)

Paul Martyn and Greg Holt -- a spot on analysis of how one can deliver high-impact to a supply chain. This is exactly the type of thing that Emptoris sourcing customers are doing, and we believe that there are very few vendors out there who have the optimization "chops" to deliver this type of impact. Motorola received the Edelman Award for their use of optimiztion.

BTW -- This design focus and fundamental difference in thinking is exactly why we’ve labeled our solutions as "Supply Management" rather than "Spend Management".

It is flattering to see Ariba recognizing the impact our customers have had with our sourcing solutions, and through these optimization capabilities.

We also believe that our focus on total supply impact, as opposed to a one dimensional focus on management of spend, will serve us very well. Particularly as these areas continue to come to the fore, and also as the supplier performance and supplier risk domains get further attention in coming years.
# Posted By Ammiel Kamon, SVP Marketing Emptoris | 6/27/07 11:52 AM
SpendFool's Gravatar Why does a good discussion on impact of Procurement devolve into vendor CMOs strutting their little peacock feathers on a niche (albeit important) sourcing techniques. Did you know that Flavia coffee systems were used at 70% of these firms versus 40% adoption at low-performers? Clearly, using Flavia (winner of the tweedleman award for worker caffeination) is a key predictor of supply chain excellence. I think there's a pending Aberdeen report on it - Jamie will make it say whatever you want it to. Also, did you know cocaine users are 10x more prone to using caffeine than non-cocaine users (even more in Rome). So is caffeine a SCM best practice or a gateway drug to hell?
A better discussion is talking about how supply management (the process - not the renamed Purchasing department) supports the operational excellence capabilities that allows AMR's named firms to excel: lower inventory via supplier consignment/VMI and lower cycle-times; reduced price and non-price factors; faster NPI processes, better products through supplier innovation, etc. Also use it to reduce trade-offs between cash, cost, delivery, etc. Read AMRs heirarchy of supply chain metrics if you haven't.
Get smart. Get happy. Go have a cup of coffee (I have...twice!)
# Posted By SpendFool | 6/28/07 8:17 AM
About Us | Advertising and Sponsorships | Advisory Services | Contact Us    © 2004-2012 Azul Partners, Inc. and Spend Matters. All Rights Reserved.