spend matters spend matters About this site
Advertise with Spend Matters
Advertise with Spend Matters
 

March 15, 2010

 

Revamping ISM -- A Perspective from "Anonymous"

This morning, I'd like to welcome a contribution from "anonymous".

To: The Board of Directors of the Institute for Supply Management
From: A concerned supply management practitioner

Dear Sirs and Madams,

Please forgive me for penning this letter under my anonymous persona and via a blogging web site, but I fear that doing so with my real persona would bring retribution and doing so in a one-to-one format would likely be rejected.

Having just returned from the conference in Las Vegas, there are a few observations that I think are important to share:

- ISM is generally a very well intentioned organization in serving its members and the broader community. For example, the jaded might perceive the CPSM certification as an effort to merely drive new revenues for testing, training, literature, etc., but it does seem to be an important step to helping to up-skill the profession. Additionally, the economic outlook efforts, salary studies, re-vamped website, Richter awards, webcasts, broadening beyond direct materials, etc. are good trends.

- The profession is at a cross-road as the strategic importance of supply management processes run up against the legacy of the traditional Purchasing department. ISM must not just be a champion in this transformation, but must also:

- Hold itself accountable to the same ethical standards that it holds its members to
- Adopt well accepted supply management practices
- Conduct itself in a highly professional manner given this critical time period for the profession

Unfortunately, ISM hasn't performed consistently against these last three requirements.

First, let's examine the ISM conference in Las Vegas as an example. To paraphrase John Edwards, the conference has actually become two conferences: one for the CPO elite and one for the masses. There's a "secret" leadership conference for roughly 100 Procurement leaders, hosted in the penthouse level, complete with its own parallel agenda, down to a private keynote speech and intimate discussion with Malcolm Gladwell. Having a private cocktail session with the secret handshake is fine, but this elitist conference-within-a-conference makes it so that a CPO never has to dirty his/her hands in attending the main conference sessions and certainly going into the exhibition floor with the "untouchables" (vendors). This type of country club should be left to Procurement Strategy Council, not ISM. Perhaps having the leadership attendees visiting with the masses might make those who pay for the conference (i.e., the general attendees and exhibitors) get some more value from the event and not feel embittered by this two-class system. Maybe even just having a board member saying a few words might be nice.

In addition, the exhibition hall was subject to the usual carnie atmosphere (or perhaps Kearney atmosphere is more apt), distributing more injected molded trinkets from Shenzen than perhaps the local McDonalds. The purchasing agents trawling the booths would put Walmart's automated wave picking algorithms to shame. The piles of crap they must build when they return home would rival my kids' Happy Meal chachki landfills growing in my basement. My recommendation is to have exhibitors give away eco-friendly products and also give an award to the exhibitor with the greenest piece of schwag.

In my view, the conference sessions themselves continue to be a mixed bag. For all the supposed rigor in the selection process, the case studies are overwhelmed by highly variable presentations from consultants and academics. Nothing wrong in principle from the latter, but it's the quality of them. There's much exciting research in academia, and little of it showed up at ISM general sessions.

For example, Dr. Rob Handfield presented some great research on Supply Risk, perfect for the conference’s focus on supply continuity, but unfortunately it was done at the secret leadership conference. In terms of consultants, only A.T. Kearney was (omni-) present at the main sessions and the secret leadership sessions. Accenture, IBM, Deloitte, CGE&Y, et al were nowhere to be seen. Interestingly, some of the outsourcers like ICG Commerce and Corbus were, even though selling outsourcing services to a junior buyer is like selling a Mercedes McLaren to Paris Hilton (which is not a perfect analogy, but the actual McLaren that she was pulled over was on display at the conference -- all $460K of it ... why I'm not exactly sure).

Speaking of consultants, the biggest visible issue is the cozy relationship that ISM and AT Kearney have. While "the letter of law" in ISM's charter spells out that a consultant shall be elected to the board, the "spirit of the law" seems violated when there's not just an apparent perpetual board seat granted to Kearney, but everything from the joint studies, Kearney sitting in on CAPS Research board, Kearney's CEO presenting a keynote at the conference, and most disturbingly, an ongoing joint venture (explicitly envisioned by ATK as a way to gain mindshare and sales leads) between a management consultant and ISM. This is not just atypical for a non-profit organization, but really strikes at ISMs credibility as an objective source of information.

Even if ATK does good work (which it does -- not leading edge -- but good yeomen's stuff), perception is reality, and it's unclear how well ISM is spending its money to serve this elitist "think tank" even though the value of the output from these executive networking session. ISM should very seriously consider revising its charter for CSSL to be consultant-agnostic if it wants to be perceived as both objective and relevant.

More broadly, ISM needs to advocate for the changing profession. Changing names from purchasing to procurement to supply management (to maybe "supply chain"?) and changing amorphous mission statements is not enough. Partnering with APICS is a good step, but ISM should perhaps consider learning best practices from the Supply Chain Council. First, it has weaned itself off PRTM. Second, it has engaged its membership to iteratively develop a process model (SCOR model) with associated KPIs and best practices. It's now on its way to its 9th version -- impressive. Is it really hard to do this in Procurement? Answer: no. Whether it's a 6-step model or 8-step model for sourcing, it's the same stuff, and the lack of integration between strategic sourcing and existing inbound supply chain processes is a white space that is extremely strategic, but left empty by both ISM and CAPS. Other than maybe Hackett, practitioners are left with poor choices (e.g., APQC) for this type of process definition and measurement rigor.

I also believe that ISM also needs to actively rotate the board of directors to keep current and relevant. While it might be diverse from a race/gender standpoint, it needs to cull the ex-CPOs who’ve set up shop as consultants or private equity players – regardless of their demeanor or their resumes.

Anyway, please take this commentary as an "opportunity for improvement" and a way to right the ship early before straying too far. Many CPOs I've worked with have written ISM off, but I don't think it’s too late, and hopefully we'll see some meaningful change coming down the road. Many will be anxiously waiting.

Thanks for reading.

Spend Matters wishes to thank "anonymous" for his contribution and thoughts.

Related Blog Entries

Comments
As much as I may have wanted to attend, sounds like I didn't miss much at the conference.

Maybe this is the way conferences are heading. Sub-par speakers with poorly thought-out presentations and little or inaccurate information.

My wife just attended a conference in Seattle for Medical Coding and was very disappointed. She said much of the same as your "anonymous" writer did here regarding ISM.Does this mean that it's okay for ISM to hold an event of this quality (for lack of a better word)? Absolutely not.

People attend these conferences for 1 of 3 reasons. 1)Networking. 2)Latest industry trends. 3)Latest vendor products. Of course, #3 is somewhat sketchy, but let's give them the benefit of the doubt. I, personally, like to hear or read about the latest procurement (purchasing, supply mgmt, or supply chain, whichever phrase you prefer) developments, trends and information. If ISM can't supply this, that's a shame. That's where I find the "value" of ISM membership. If that "value" is gone, it makes me wonder why I'm a member...
# Posted By Jason C. | 5/15/07 7:44 AM
In my line of work, I tend to see a lot of people begging ISM to be different.

Today, nothing that ISM offers is unique. There are others that provide the same services as ISM does: a trade publication, conferences, education, certification, etc.

Being my biased self, I definitely think it's time to start looking elsewhere for those services instead of beating ISM over the head to deliver what you want. You just may find a better, more responsive provider.
# Posted By Charles Dominick, SPSM | 5/17/07 12:08 PM
On behalf of the ISM Board of Directors, I would like to thank “anonymous” for the posting of May 15, 2007 on the blog “Spend Matters.” Clearly “anonymous” has some opinions, and is certainly entitled to them and equally entitled to voice them. Some information simply misrepresented fact and requires clarification, which I have attempted to do in this posting.

We do and will take the commentary as an “opportunity for improvement” despite the choice of words which are at times, in our opinion, unfortunate.

We have set as a goal that the total cost of an individual pursuing the CPSM will be very close to what the total cost is currently for those who are pursing the C.P.M.

In 2002, ISM added the Power Conference to the Annual International Conference. Those invited to the Power Conference are chief purchasing officers and their direct reports. The thinking is that, if these CPO's discover value in the conference, it will be much easier for others below them in their organizations to gain approval to attend the conference. The CPO's pay to attend the Power Conference. While they do get five sessions just for them, virtually all of them attend other breakouts in the regular conference. The Power Conference was held in a meeting room in the Paris Hotel and was clearly marked. There is no secret here.

The volunteers who work to select workshops are careful to try to achieve a balance of presenters who are practitioners, academics, and consultants. In fact, fifty percent of the workshops were done by practitioners.

In the message by “anonymous,” ISM’s relationship with A.T. Kearney is misrepresented. A.T. Kearney paid to exhibit just as every other exhibitor did. No one from A.T. Kearney sits on the CAPS Board of Trustees. A.T. Kearney is donating their time and expertise to the study of the future of supply management. This represents a substantial donation and is the second time they have done so. A.T. Kearney pays a substantial sum to have their name associated with the Center for Strategic Supply Leadership (CSSL). In addition, they make substantial contributions of time and expertise. A.T. Kearney is very careful, as is ISM, to ensure that our relationship is conducted appropriately at all times. ISM has relationships with several other consulting organizations, both large and small.

ISM does hold itself to the same ethical standards that we espouse for the profession. We have done nothing that alters this fact. We appreciate “anonymous” providing ISM with the opportunity to clarify his or her misconceptions.
# Posted By Paul Novak, C.P.M., A.P.P. | 5/18/07 10:54 AM
My thoughts exactly, my dear "Anonymous".

As you may know, a long habit of not thinking a thing wrong gives it a superficial appearance of being right, and raises at first a formidable outcry in defence of custom.

Just a bit of Common Sense...
# Posted By Thomas Paine | 6/7/07 6:26 PM
About Us | Advertising and Sponsorships | Advisory Services | Contact Us   © 2004-2010 Spend Matters, LP All rights reserved