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July 04, 2009

 

Will SAP MDM Flop or get a Standing Ovation?

At the moment, there are a lot of question marks out there about SAP MDM (Master Data Management). Sure we all know MDM can be used as a catalog content management system -- which it is in SAP SRM 6.0 -- but how much more is it really? In my view, historically speaking, MDM is somewhat comparable to the plight of Ariba during the .com crash. To wit, both MDM and Ariba cost scores of professionals their jobs (Ariba with mutual fund managers who went bust by holding the stock as it went down and MDM with IT managers who over promised and under delivered with Aspect and other systems).

The good news is that on both fronts -- eProcurement and MDM -- things have changed. MDM is now for real, although many question whether or not it's ready for prime enterprise time. One perspective on MDM comes from Geoffry Houze, a technical and ERP consultant, who recently penned a column on SAP's latest MDM push.

According to Houze, "Anyone currently using SAP R/3 is already familiar with the term master data. [But] many are wondering if SAP’s latest offering of Master Data Management (a.k.a. MDM) is yet another clever marketing ploy – a repackaging of an existing SAP capability, with a “new and improved” sticker pasted on the front ... Master data management is not a new term or concept -- however, SAP’s approach is somewhat novel and is coming to the forefront of SAP business executives more and more ... As with most things SAP, confusion abounds and "experts" are falling out of the trees, each trying to position themselves for the coming MDM boom."

In a few weeks, I'll be down in Atlanta for SAP Sapphire. One of my major objectives at the show will be to separate fact from fiction regarding MDM and SAP SRM 6.0. Is it merely a tool to grab more revenue on the catalog management side of the table (cutting out Requisite and others)? Or is it a critical link that will give SAP users a major advantage by tying together PLM, sourcing, finance and related procurement data. Or perhaps it's just a marketing ploy by Accenture to spark another round of eight figure consulting deals to properly mix the SAP concrete before pouring.

My guess is that there's probably some elements of truth in all of the above statements. So stick with me in April, as I attempt to unravel whether or not SAP MDM is ready for a mainstage production from a procurement and operations perspective -- and most important, whether or not it will be worth the cost and headache to upgrade to it (this is a critical point to ponder, considering that SAP will soon be ending support for third-party catalog management systems, even for many of their earlier SRM releases).

- Jason Busch

Comments
I think your Accenture comment is the most interesting by far. Seems like a curtain call for the Big 5 ...

For users, look beyond the license cost here!
# Posted By consultant fest! | 3/30/07 5:38 AM
consultant fest:

The Big 5 slops bucket won't empty until SOX is amended. Until then, it's party time!
# Posted By SOX will keep the lights on | 3/30/07 6:29 AM
I'll be watching your blog with interest. I have recently prototyped/configured SRM-MDM at my current client and I must say that it is very flexible in comparison to CCM and Requisite. It is also more difficult to use. How much MDM will be utilized between the other SAP apps will be interesting.
# Posted By Galen Schliem | 4/17/07 9:47 AM
Interesting article. Too bad we did not have the opportunity to meet at SAPPhire this week. We could have discussed and exchange viewpoints (I am super open to any constructive remarks). MDM is "adopted" by SRM for the catalog scenario, and beyond for Duet Simple Buying, Supplier Registration and ERP integration.
David (Product Manager MDM, SRM solution management)
# Posted By David Marchand | 4/25/07 4:13 PM
David,

Thanks for reaching out. I look forward to talking next week!
# Posted By Jason Busch | 4/26/07 8:00 PM
We are needing a i2 Master Data Manager (MDM) Technical Consultant in Boston MA
i2 MDM implementation experience
Supply chain IT system analysis
Let me know its a permanent position.

MichelleYang@ResourceSpectrum.com
# Posted By Michelle Yang | 4/28/07 12:40 AM
As a progammer, I'm implementing SAP MDM in europe since two years for one of the big five (in fact, the one you mentionned). I will try to be objective in my comment.

SAP MDM is a great tool, easy to implement, very flexible with a light architecture. I think SAP is on the way to get a Standing Ovation.
And it is really and totally new, not just a repackaging.

But you have to be cautious:

- It's not a SAP technology (Except for the splash screen :) ). To be more accurate, being skilled in SAP or not doesn't really matter.

- Most of the time, Company and people involved in MDM projects doesn't fully understand Master Data Management issues. They confuse MDM with data warehouse or even just DBMS.

- The application is not stable at all for the moment, there is a lot of crash with no database knowledge to investigate what happens.
- The solution is not stable : from service pack to service pack APIs can change, or bug-workaround can be invalidated
- There is a lack of tools for maintenance, automation.

- There is a huge lack of people skilled in this technology.

- It is really expensive, but you can save a lot of money on the build and deploiment.

-No built-in web interface.

My conclusion is that SAP MDM is really young for now, but will really become a major SAP application at the age of maturity.


(PS sorry, I'm not used to write english).
# Posted By Vianney | 7/17/07 8:52 AM
Like I said guys. Its all about the E.Y.E not the SAP, you all should really look into it! No only does it make for a stinky situation but adds a little (how do you say it) Pazaz to your life.
# Posted By Marc Santos | 7/6/08 3:43 PM
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