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March 19, 2010

 

Vert: To Shoot or Stud the Old Horse?

JP Massin has the continued scoop on VerticalNet's financial performance over on his blog. He writes: "VerticalNet financial figures are improving but still didn’t turn black. Nor is [it] improving its revenue stream: only 16M$ in 2006 compared to 20M$ in 2005. It's a pity for such a quality technology provider ... will suffer from Global-2000 minimal-risk management approach (not contracting with non-profitable vendors) ... Consolidation looks like a serious alternative for the future, but with whom and when… it depends on how long VerticalNet can run its business, as is, with 2M$ cash still available and a net-operating loss of 720K$ in Q4-06."

Over the years, Verticalnet has proven a number of things to me. The first is that it's possible to build and maintain great technology and have the market basically turn its head. Indeed, Verticalnet has been ahead of the game in so many sourcing and operational functional checklists over the years (just ask expert Pierre Mitchell who was at AMR in 2001-2002 when he gave them a top ranking relative to FreeMarkets and others). Second, Verticalnet has proven to me that investors will keep throwing good money after bad provided the messenger is eloquent and can spin a good story. So what ever happened to third-party due diligence? And third, it sucks to be public when you're small.

But the question remains: to shoot or "to stud" -- I hope that's a verb -- the old horse. Personally I think Vert's offspring will be quite valuable in another vendor's hands -- someone who knows how sell and market what they have, or push it on a captive installed base. But their time, as JP points out, is running out. My current advice to Verticalnet customers is to develop alternative options from a risk management perspective.

- Jason Busch

Comments
Put another way, perhaps being "ahead of the game" in "operational functional checklists" isn't all it's cracked up to be.
# Posted By Not Scoring Well on Operational Functional Checkli | 3/26/07 8:58 AM
You are missing 3 key items from your analysis.

#1- They face being delisted again due to the pps issue, dont have 5 million in shareholder equity and this would not allow them to continue to repay their present debt obligations which are now financed almost entirely through shareholder dillution.

#2- Their biz model shows no signs of revenue growth. Minus their legacy biz they generated 14 million in 06' with expenses north of 20 million, and their is no dramatic revenue increases projected.

#3- Their mgt team has lost all credibilty

Bring out the ammo....
# Posted By vert watcher | 3/26/07 9:01 AM
I agree with the first comment here. At FreeMarkets, we had what amounted to second rate on demand sourcing software (QuickSource) from a functional leadership perspective, but we had no problem building marketshare from a customer count view because of our brand and installed base. SAP is doing the same thing right now with the Frictionless platform (it's good enough for the masses). Apexon also had great stuff (from a quality and performance management perspective). But look what happened to them ...
# Posted By Jason Busch | 3/26/07 9:52 AM
Praise the Lord and Pass the Ammunition. That horse don't trot ...
# Posted By Pull!! | 3/26/07 10:15 AM
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