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February 09, 2012

 

Airbus: Getting Creative with the Top Line

January 15, 2007 1:28 PM | Categories: Spend Management

I got a chuckle out of this article early today noting the lengths that Airbus' former CEO went to during a negotiation with US Airways to get a deal signed. After reading this, I'd suggest that dropping one's trousers -- however creative such an act is -- is not a sustainable long term way to preserve margins. But Spend Management, of course, is.

- Jason Busch

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There are some who call me...Tim?'s Gravatar Too bad it wasn't Herb Kelleher on the other side of the table. I don't know how he would have reacted but you can bet it would have been memorable.

When Bob Crandall (former CEO of American Airlines) critiqued Southwest for painting planes the color of killer whales during a promotion with SeaWorld, Kelleher sent him a huge bowl of chocolate pudding - meant to look like whale excrement - and a card that read, "With love, from Shamu."
# Posted By There are some who call me...Tim? | 1/15/07 12:26 PM
Lisa Reisman's Gravatar Hey guys keep it clean - Shamu and his excrement is getting a little too scatological for me!
Go Southwest!
# Posted By Lisa Reisman | 1/15/07 6:07 PM
There are some who call me...Tim?'s Gravatar Didn't mean to offend you, ma'am. I won't share the specifics of what I heard Herb say to Bob at an air cargo meeting in Dallas back in the 1980's...although I will say that it involved one of Southwest's Shamu airplanes...and the AA HQ complex...and it was also scatological in nature.

Southwest rocks. So does Herb Kelleher.
# Posted By There are some who call me...Tim? | 1/17/07 10:50 AM
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