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March 18, 2010

 

It's Only the Beginning for Spend Visibility and Analytics Growth

Earlier in the week, Procuri announced their latest financial and customer results. I won't drill into the growth numbers -- the press release speaks for itself, and the percentage increases look good -- but I will highlight the growth of one area which I think speaks significantly to where the future of On-Demand Spend Management growth will come from. And that's spend analytics and visibility. Earlier in the fall, Procuri acquired TrueSource and renamed the product Procuri TotalAnalytics. Based on what I'm seeing in the market of late, it would appear that deal size and volume in the spend analytics and visibility arena is increasing significantly. In fact, I'd wager it will be one of the more exciting markets within the Spend Management applications and services arena in the coming year (especially as companies begin to combine traditional financial driven spend analytics with supply performance and supply risk).

While Procuri has been relatively quiet about the traction TotalAnalytics is getting in the market, I would wager that they're following the Benjamin Franklin adage: "Talkers are no great doers". For in this case, the traction, especially if you dig below the surface and look at how the solution is being deploying, is interesting indeed. From a more traditional implementation perspective, Toyota (both the motor credit and the motor sales divisions) have signed up for the product to drive basic visibility into spending and category data.

But others are using the product in more innovative ways on the corporate development side of the house. Consider the case of a pharmaceutical company -- who will go unnamed -- which has used TotalAnalytics to help quantify and accelerate procurement cost savings synergies in three multi-billion dollar acquisitions. This company has used the solution's capabilities to define and track over 60 category management programs, enabling them to leverage spend and rationalize suppliers across acquired and existing divisions. If this use of spend visibilty and analytics is not truly strategic to the business, then I do not know what is. Or consider the case of an industrial manufacturer and distributor who uses the the same solution to help assess the synergies of potential acquisitions, enabling them to build a more accurate business case before diving into deals.

Certainly Procuri is not alone in offering an On Demand spend visibility capability targeted at analyzing and realizing M&A synergies. But these specific examples highlight to me how spend visibility and analytics applications can become such an invaluable solution for tactical everyday procurement activities as well as areas that are truly strategic on the board level. Given the rising importance of this subject and solution area, you can bank on the fact that I'll continue to explore it on these virtual pages in the coming weeks and the New Year.

- Jason Busch

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Comments
Jason- Kudos for elevating the importance spend visibility has in driving enterprise-wide transformation. We have seen with our customers how spend analysis delivers significant impact fast, often in three to six months. What needs more attention in this dialogue is what companies need to consider if they want to rely on their ERP or Business Data Warehouse/BI solutions for spend analysis. At Emptoris, we encounter many procurement organizations that need to work within the IT strategy and leverage existing ERP/BI investments. Helping the procurement organization have a dialogue with IT that ensures both organizations' needs are met would be a valuable topic for your procurement readers.
# Posted By Kevin Potts, VP Marketing, Emptoris | 11/17/06 10:38 AM
Kevin:

Excellent points. It is indeed a common refrain, "Doesn't our ERP system provide all the insight we need for spend analysis." (In fact, Jason did a great expose on a certain "Black Paper" on this subject not too long ago.)

The best way to cut through this issue is with a real-world story of one organization's spend analysis journey. (I apologize in advance for the length. It's a short story, but long for a blog comment.)

For the purposes of this story, the company, whose name will be protected to avoid divulging their competitive edge, will be referred to as Global Tech Co.

Once upon a time back in the last century, Global Tech Co.'s IT leadership assured the supply management group that the spend analysis challenges would be resolved when the company standardized on a common ERP system. After the fact, the supply team quickly realized that ERP systems are built for high-level financial analysis and lacked the detailed, line-item attribute data needed for meaningful spend analysis. For example, ERP standardization reaffirmed what the supply team already knew – Global Tech Co. spent a lot on hardware. But the ERP data didn’t help commodity managers determine how much was being spent on high-end SPARC stations versus laptops. Nor could it shed insight into whether these items were being bought for development engineers or office administrators.

Global Tech’s next strategy was to assign standard part numbers to the items it purchased. This led to a proliferation of part numbers as well as differences within the part numbers. To continue our example in the area of hardware, part numbers were difficult to assign due to different models and configurations.

Global Tech’s next move was to dump spend data into a data warehouse with a snazzy reporting tool on top. This allowed the supply team to slice and dice spend data and create reports to impress their boss and friends. However, this approach still didn’t solve the core symptom: Global Tech lacked spend data detail that could support accurate classification and meaningful analysis. (Garbage in, garbage out, anyone?)

As a result, the supply team spent their time pulling spend data from the warehouse into spreadsheet pivot tables so they could sort it by attributes. But with key detail – like processor speed or memory – buried in the description, this information was hard to dig up. This lengthy and labor-intensive process forced Global Tech to continue to conduct spend analyses on a project basis. Worse yet, time and resource constraints limited analyses to Global Tech’s big-ticket spend categories.

Finally, Global Tech Co. adopted a solution that automated spend data extraction, classification, and analysis. Through the use of a business-rules engine the tool rapidly accessed and evaluated the line-item spend attributes and classify these to a common schema.

This automated attribute-based classification gave Global Tech the detail required for meaningful analysis, enabling the supply management team to improve spend leverage and develop informed sourcing and supplier management strategies. For example, the company has been able to change its hardware buying policies and practices, assigning approved hardware types and configurations for each role in the organization. (No more SPARC stations for the receptionist!) It also uncovered more spending power, such as hardware purchases that had been misclassified under office products.

Such insight and detail enabled Global Tech Co. to achieve additional 5% - 15% cost savings – depending on the spend category – through improved spend leverage, supplier rationalization, and new buying rules.

This automated spend intelligence approach enabled Global Tech Co. to be more systematic about spending analysis. The company auto-refreshes 100% of its spend data pool on a monthly basis, arming its supply team with the intelligence required to make and execute informed sourcing and supplier strategies across a much broader portion of Global Tech’s spend.

The moral of this story (in case you missed it) is that even if most of your spend data is captured within your ERP system (for it won't all be there), unlocking the secrets of that data requires you to access and make sense of more detailed attributes of your spend. This requires having the proper, knowledge-based tools to extract, cleanse, classify, and enrich spend data at a detailed level – all on a repeatable basis.
# Posted By Tim Minahan, SVP Marketing, Procuri | 11/17/06 12:24 PM
Jason - I am curious to understand if the CPO still needs to be sold on spend analysis (SA). You talk about the "rising importance" of SA, but IMHO the market is looking for something more. Unlocking value from SA, needs not just technology, but a combination of 'people and processes', in equal or possibly greater measure. Lot of organizations are sitting on actionable information, because they don't have people to ACT on it.

I had published an article on SA, almost 3 years back in ASCET (still available in public domain), and not much has changed since, in either availability of technology or innovation in approach.

http://www.ascet.com/documents.asp?grID=338&d_...

I think many people still use SA as an 'opportunity assesment' tool, and in a way, end up "over-investing" in technology.

It would be great if you can highlight case studies, where the leadership (in a centralized purchasing organization) has been able to 'act' on the insights gained from so called 'repeatable SA', and transform their organization's sourcing and procurement practices over time.

So my question is: Do organizations need a certain level of procurement maturity, before they are able to effectively use SA tools (and also get the ROI) ?

If not - are they better off leveraging 'technology enabled services' to realize faster time to value?

Sandip Maiti.
# Posted By Sandip Maiti | 11/19/06 7:42 PM
Tim should write for Harvard business Review (perhaps the secret ambition while being a journalist at Purchasing magazine?)... "As Sam Spend gazed out his window looking at the street below, he watched the people moving as slowly as the line-item transactions going to his spend warehouse. The analogy was not lost on thim. Would the exec's care even realize the gold hidden in the mountains of data, or would the data be lost like the thousands of pedestrians in street? He had to make them see, but how?..."
The problem with analytics ROI is getting the "I". It's the 'catch 22' of spend analytics.....
CFO: how much will I save this project
CPO: a lot. look at all the vendors claiming the savings. Aberdeen says it's 4984% returns.
CFO: how much will WE save?
CPO: we don't actually know until we do it, that's why we need to do it
CFO: but if we don't know, why should I invest at all?
CPO: Look, you'll have to trust me on this
CFO: like I trusted IT with the ERP and data warehouse projects?
CPO: this is different.
CFO: tell you what. use the ERP system. If you feel you have to use another vendor, get the CIOs approval. If you can't, run a pilot. re-engineer the processes. then come back to me with a funds request next year. buh-bye.
CPO: yeah, but, we're at risk from a regulatory standpoint. We can't even see where we spend our money?!
CFO: we're in compliance, and I'll send you the audit reports.
CPO: yeah, but this is different....
CFO: of course it is Sam. Oh, what do you know, our 30 minutes is up. Have a great holiday Sam, goodbye.
And a great thanksgiving to you all, my foolish bloggers.
# Posted By SpendFool | 11/20/06 6:58 AM
Some really great points. Though there will always be the set of customers who would want to go all out in the market to buy the 'Rolls-Royce’s' in spend analysis tools, there is a greater appetite for solutions which are quicker to deploy and don't warrant a significant change management.



This along with the fact that Spend analysis is only an appetizer and the not the meal in itself, it kick starts lot of discussion in enterprises. One needs to be prepared to kick start large projects around sourcing, supplier rationalization or bringing the procurement transaction cost down. Thus if you have already exhausted your budget and resources in deploying these 'Rolls-Royce’s' of the world, further investment in actually realizing the benefits becomes a challenge.



Thus the way to go is -



Start small with low investment - ideally a mix of tools and services.

Prove the concept and judge the utility of such services / data availability over 6 months to 1 year.

Justify the ROI

And them make a choice to buy and integrate or continue with a SaaS model.

PS - good to see Sandip back in the spend analysis circuit!
# Posted By Rajiv | 11/21/06 6:31 AM
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