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August 28, 2008

 

India and Procurement Outsourcing: The Spend Matters Take

To me, the massive IT sector growth in India -- and related wage inflation -- paints a quintessential picture of why labor arbitrage sourcing games will become short-lived strategies (perhaps effective, but not sustainable over the long term). And what's more interesting is that skills and process knowledge growth has not kept pace with wage inflation in India's technology sector. Indian firms remain great at automating routine tasks and developing code, but most still lack the capabilities to manage true complex integration, consulting, and BPO assignments that involve anything besides coding or basic process mapping.

Vinnie Merchandani, an expert in scoping and negotiating complex outsourcing and systems integration deals, waxes eloquent on his blog on the subject: "The core strength of Indian firms continues to be in application maintenance. They have not made meaningful dents in the systems integration market -- especially in projects which call for complex program management, industry knowledge or change management (something their focus on engineering talent has actually prevented them from developing organically). I was talking to a partner at a large US SI this week, and he said 3 years ago he was worried about the Indian firms but he still does not see them qualify for large systems integration short lists In 3 large SI deals I have been involved in over the last few months, the client in each case did not feel comfortable with an Indian firm as a prime contractor -- they were ok with portions being sub-contracted to Indian firms, but the prime Western firms usually propose their own growing offshore resources in such deals. Even in areas like testing where Indian firms emphasize their quality certifications, functional testing tends to be somewhat weak given the lack of business process depth."

It is this lack of process depth and industry specific knowledge which will come back to hurt Indian firms that fail to invest the necessary resources in developing end-to-end procurement outsourcing offerings. That's why I must admit I'm a bit skeptical of Infosys' recent announcement with Ketera. (Not based on Ketera's technology, mind you, but how it will be deployed and used by Infosys in outsourcing situations). According to the announcement, "Infosys BPO will leverage Ketera’s on demand spend management solutions to deliver procure-to-pay outsourcing services with scalable, easy-to-use and fast time-to-value benefits. Ketera also will work with Infosys BPO to provide offerings to enterprise customers that require coordinated procure-to-pay capabilities."

Now, perhaps Infosys will succeed at getting companies to outsource individually inefficient procurement processes like accounts payable where US-or European-based clerks add little value, using technology and low-cost resources to deliver results and savings. But I fail to see how Infosys will bring the process expertise to offer an end-to-end outsourcing capability that competes with the likes of Accenture, IBM, ICG Commerce and Ariba including category management, procure-to-pay, and contract compliance. Call me a curmudgeon, but outsourcing and IT maintenance and application support is not the same thing as sending the strategic components of Spend Management offshore. And besides, given wage inflation in India, it won't be long before the cost of an Indian AP clerk approaches that of one based in the West (especially in low salary cities such as Indianapolis or Kansas City). In my book, it's a far better option to streamline the AP process and eliminate unnecessary rework and waste -- including actual positions -- than simply toss in a bit of technology and transfer jobs based on labor arbitrage, which sounds like the primary value proposition from Indian outsourcers in the sector.

- Jason Busch

Comments
Jason, if you are suggesting that I am underpaid, you are right. :)

I would agree with you that onshoring is just as competitive as offshoring when dealing with the Indiana vs India argument. That extra 'NA' is very valuable and costs virtually nothing more!
# Posted By David Bush | 10/30/06 1:51 PM
What would I do if I was running an Indian firm and wanted to better compete with Accenture, IBM, etc. in the procurement outsouring market?

I would hire the process expertise and experience. Or even better, acquire it...there are many small/medium firms out there with the same capabilities as Accenture, etc., but without the scale and reach.

I would also troll for small technology companies that have developed capabilities that automate, hard to predict, variable cost services like content management, supplier enablement and tech support that often drive up delivery costs and lower margins.

I can then offer the same services as Accenture, IBM, etc. at a lower cost (just like I did when I took their maintenance business).
# Posted By Gary Hare | 10/31/06 6:18 AM
Jason,

I am surprised at your going overboard and being judgemental of the procurement outsourcing maturity of firms based out of india. Perhaps you have considered that the procurement outsourcing has achieved a matured industry status and than judging the readiness of market particpants.

Procurement Outsourcing according to many research surveys is still evolving. Thus in an industry which is maturing pre-judgung the industry competitiveness of market participants is a little overboard.

India today offers a strong pool of domain experts thanks to the supply management advances taking place accross industry. This offers a constant pool of domain experts from the traditional brick and mortar industry.

almost all of the leading spend management firms have more than 70% of their development / presales / inside sales being managed out of India, thus i disagree with the notion that India doesn't offer the necessary skill sets.

When compared to the onshore rates of spend management consultants Indian Procurement outsourcing industry is many years away from reaching price points which would question the cost justification of offshoring procrement / spend management.

I am sorry to say but the views expressed by some of you lack facts and more of premature judgements.
# Posted By Rashmi | 11/1/06 2:44 AM
Great points Rashmi.

I agree with many other users too who have earlier also said that this blog which used to offer unbiased industry insight and used to be platform for sharing best preactices by practitioners from spend management community is loosing it's sheen.

Infosys has been a leader in the global delivery model and time and again have proved that they could be nothing less than the best in whatever they do.

Their BPO subisidiary has grown by leaps and bounds and they maintain to be a distinctive leader in offering data and analytics based knowledge services.

Infosys's BPO subsidiary is best positioned to leverage the emerging trend of SaaS and blend it with their offshore services capability to offer a new breed of services model alongwith the niche solution vendors such as Ketera or others in specific domains of procurement / spend management.

I guess it would be better for us not to remove our sights from what a leader such as Infosys is implementing (often thay have been the trend setters) and what lies in store than being judgemental of the overall industry cometitiveness.

Rajiv
# Posted By Rajiv | 11/1/06 3:06 AM
I am not an expert in outsourcing in general and the practices of India, but Vinnie Merchandani is. He has advised companies on outsourcing decisions for over a decade. And I trust his opinion. Now, I'm willing to be convinced otherwise, but the most interesting comments have been the emails flying back and forth as a result of this post with Vinnie and others taking Infosys and others to task for a lack of depth around the process areas (despite what they are selling and the folks on the front lines). But let's open up the dialogue. I'm open to conversation and learning more, but I want a named reference (which I've not been able to get out of the offshoring providers in question) before considering a change of opinion.

Regarding the direction of this blog, I’m sorry you feel the way you do. But I’m not going to sugarcoat issues and if a statement hits home, it’s going to tick people off from time to time. However, I’m in constant learning mode, so let’s debate this.
# Posted By Jason Busch | 11/1/06 3:58 AM
Jason,

I am surprised what the deal architect does. If they treat this highly sophisticated space as "bazaar" (pls note the line posted on their website - We help technology buyers, vendors and investors navigate this chaotic “bazaar”) which is a synonym for more of a transactional approach to any buy-sell activity.

Also I am surprised how could one talk about such a fledgling industry (India's BPO maturity is being adopted by other countries) with no significant credentials in that industry -

1. How many years Vinnie has spent in BPO industry in India?

2. How many BPO deals he has orchestrated or has just participated in a large evaluation group?

3. How many years he has himself spent in sourcing / procurement function to be able to comment on an industry which has these basic service lines?

4. How many times he has spoken the recognized BPO / IT platforms in India such as NASSCOM and specifically on BPO industry?

This is just a case of trying to get some quick publicity by being a nuisance value. I wish people with a good CV like him started making more responsible statements and stop (I would love to know the credentials of the company set-up by and businesses grown by him) trying to become the big daddy of an industry, where we have founders with track record like Azim Premji's and Narayan Murthi's.
# Posted By Rashmi | 11/1/06 7:38 AM
Guys don't read too much into Mirchandani - he does not have any standing in the flat world and happens to be one of those who thought India's software glory will end with Y2K certification.
# Posted By Sindhi | 11/1/06 9:21 AM
Enough comments! OK, fair enough points. So here's my promise: If you are an indian outsourcing provider in the procurement space and would like to get in touch, please do. I'd like an on the record briefing and references. Prove my post wrong with this info and a strong reference, and I'll happily eat my words and change my perspective, and you'll get a great plug from me here.

One last point ... Vinnie does know his stuff regarding Indian outsourcing in general (can't speak to his knowledge of procurement specifically).
# Posted By Jason Busch | 11/1/06 12:12 PM
While I agree Infosys and other outsourcing providers need to prove themselves in Procurement BPO and Spend Mangement service offerings, they have been in a hiring spree of late, snatching veteran talents specializing in Procurement, Commodity management and Spend management from ATK, Ariba, Accenture and other niche consulting vendors. So I would not underestimate these providers. I also do understand that atleast one of these outsourcing vendors have sector specific Procurement/Spend management practice and are servicing numerous clients. Again getting a in-depth briefing on their capabilities and have reference calls with their client will be the only way to get the real facts.
# Posted By JB_Fan | 11/1/06 6:18 PM
Jason - I work with one of the leading BPO/KPO in India that has a dedicated Procurement Outsourcing practice. We will contact you in Dec/Jan and give you ample references for you to change your mindset about the capabilities of Indian service providers.
Regards
# Posted By Deepi | 11/4/06 9:58 AM
Great! I look forward to our discussions. My mind is open.
# Posted By Jason Busch | 11/4/06 10:02 AM
HRO Outsourcing: A great Opportunity for India
Several eyebrows have been raised at the mere mention of software development Outsourcing Outsourcing. However, in the current scenario, if companies want to achieve the strategic goals envisioned by them, HR processes will have to be outsourced to service providers. HR Outsourcing speeds up the ability to focus on strategy and take quick and meaningful decisions.

software development Outsourcing is getting outsourced to third party providers who can bring in the benefits of knowing the domain. Experts contribute to client success by increasing the efficiency and quality of their HR services. HRO service providers develop unique outsourcing strategies for clients that serve the long-term goals of the organization. The right outsourcing vendor will help streamline processes, reduce costs and optimize the clients’ workforce.

The activities covered under Human resource outsourcing include payroll management, training, staffing, benefits administration, travel and expenses management, retirement and benefits planning, risk management, compensation consulting, etc. Thus, HR Outsourcing is a huge prospect, perhaps larger than customer care as an opportunity.
# Posted By asiawebmedia | 6/8/07 6:52 AM
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