Jason Busch is Founder and Managing Director of Azul Partners, a marketing consultancy that advises software and services companies. Prior to launching Azul Partners, Jason spent five years at FreeMarkets (acquired by Ariba) leading a range of efforts and initiatives. Jason has also served as a consultant with Northeast Consulting (acquired by Nervewire) where he helped clients with technology and strategic planning decisions. Prior to entering the technology arena, Jason worked as a merchant banking analyst where he evaluated private placements in the US and European markets.

Jason has authored over one hundred columns and whitepapers on technology and economics. His work has appeared in leading trade and business publications in the US, Europe, and Asia. Regarded for his forward thinking opinions, Jason has been quoted in numerous articles, books, and academic papers and is a frequent speaker and panelist at industry conferences. He has also served as a guest lecturer at US and European universities.

Jason holds an MA in history from the University of Pennsylvania. He also completed his undergraduate studies at the University of Pennsylvania, receiving a BA, cum laude, with departmental honors, in history and English literature. In addition, Jason has completed coursework in the Wharton School.

Write to Jason here: jbusch@spendmatters.com